Issy-les-Moulineaux and Orange jointly launch IssySpots: an augmented reality application for iPhone
The result of th
e collaboration between the city of Issy-les-Moulineaux (France) and the Orange research team, the new iPhone application has been available on AppStore since June 26th. Totally free, IssySpots enables inhabitants as well as short stay visitors equipped with an iPhone to find their way around in the city easily thanks to augmented reality. This technology allows the inlay or juxtaposition of virtual objects or information in sequence of images. With IssySpots, the city’s main POI (points of interest) - transportation, businesses, administrations - are displayed on the user’s iPhone in real time according to his location, allowing him to move freely towards the main places of interest of the city.
500 POIs in Issy-les-Moulineaux are directly accessible in 3D
IssySpots is the first augmented reality application for the iPhone developed by a local authority. It is a real practical guide composed of over 500 POIs of Issy-les-Moulineaux (companies, administrations, transportation, cultural or sports organizations, schools, nurseries, parks…). The application gives particular importance to innovative companies and city services.
Thanks to augmented reality it is possible to switch from the 2D plan to a 3D visualization that shows the points of interest nearby. Search filters (companies, transportation nodes, gardens and parks, administrations, etc…) enable users to define search criteria and choose the elements to be displayed.
André Santini, Mayor of Issy-les-Moulineaux and Member of the French Parliament, is glad that the City is the first one to put in place such a service. "We are all the more proud of this achievement as this application was developed with two partners settled in Issy-les-Moulineaux: Orange and Niji. Moreover, the application extension for Windows Mobile 7 will be realized in cooperation with Microsoft, another key actor in Issy. This proves well that innovation is here is Issy and nowhere else!"
Orange service integration system allows also to enrich online navigation with personalized data (My Contacts, My Favourites). The information displayed on the screen can be saved on the phone’s adress book.
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- ISSY MEDIA